The company managing director, Mrs. Bezuayghu Shone was born in Jimma Citywhich is strategically situated in the heart of the region that is historically knownas one of the major coffee growing areas in Ethiopia. Mrs. Shone is an accountantby profession and is thereby able to provide for the administration of financialand accounting resources to run a fiscally cost-effective and responsiblymanaged, lean, and productive coffee farm. Additionally, Mrs. Shone's husband,Mr. Meheretab W. Selasse maintains the day-to-day management of the farm'soperations, including the logistical allocations of personnel and materials.