Management

The company maintains a well-organized and structured business management staff possessing a high level of qualifications which include many long years of experience in the coffee business.

The company managing director, Mrs. Bezuayghu Shone was born in Jimma City which is strategically situated in the heart of the region that is historically known as one of the major coffee drawing areas in Ethiopia. Mrs. Shone is an accountant by profession and is thereby able to provide for the administration of financial and accounting resources to run a fiscally cost effective and responsibly managed, lean and productive coffee farm.

The company as a whole has a robust operating structure that drives ongoing Quality operations and production goals by having an on-site Quality manager with vast experience in coffee processing and quality control, and likewise employing an experienced site-dedicated farm manager for the day-to-day and operational logistics needs. The backbone of the remaining operations consists of 10 permanent technical and support staff and 100 casual workers, rounding out a well thought out business model creating local employment opportunities, and providing an elevated level of sustainability for the people within the local community that are employed at the Bezuayghu Shone Coffee Plantation.

The farm itself has sufficient on-site infrastructural and logistical capacity to effectively maintain its ongoing operations that provides a farm level office building, labor quarters, and a 4WD vehicle for the direct supervision and coordination of daily business activities.

Mrs. Shone’s late husband Mr. Meheretab W. Selasse

Operational Analysis & Business Relationships

The Bezuayghu Shone Coffee Plantation has firmly established its strategic alliances with other similar private firms, financial, research, and agricultural organizations that are involved in coffee research, financing, production, processing, and marketing. It has created a strong development partnership with Commercial Bank of Ethiopia, Ethiopian Agricultural Research, Ethiopian Commodity Exchange, coffee state farms and the Ethiopian Ministry of Agriculture, and is currently in the process of establishing a business partnership with Bona’s Café based in Canada.

Uncommon to most private farms, the company promotes an inclusive business model that involves partnerships between the farm and small-holder farmers living in the vicinity of the farm. Through this partnership with other coffee growers the farm provides technical support and improved coffee seedlings to the surrounding small-holder farmers and buys their produce at a fair market price, thereby leveraging on competitive volume pricing.

Other Business Ventures

Besides coffee, the Bezuayghu Shone Coffee Plantation is undertaking an adaptation trial of different spices with the view to integrate them with coffee production and to identify new opportunities to be able to diversify product representations that will drive an expanded business revenue stream while providing an environmentally sound emphasis on conservation and crop bio-diversity implementation methods.

In addition to the coffee nursery at Bezuayghu Shone’s plantation, the company regularly exports top specialty natural Limu coffees. It has plans to diversify and export the various types of Ethiopian Arabica coffees such as Sidamo, Yirgacheffe and Limu washed gr. 2, including plans to sell and ship natural coffees such as Djimmaha gr. 3-5, Lekempti gr. 3-5 and other blends to meet the ever growing supply and demand that is created by the diverse needs of a global economy and a consumer driven marketplace.

Bezuayghu Shone Coffee Plantation targets its coffee exports to all worldwide destinations (Europe, USA, Middle East and Far East, etc.)

Professional Associations & Affiliations:

Bezuayehu Shone is a founder and member of the Ethiopian Coffee Growers, Producers and Exporters Association.